[Article] NME “Brave Girls are proof that K-pop success can be fickle, but hard work – and good timing – pays off”

Check out a new article by author Rhian Daly, talking about Brave Girls’ near-disbandment and long path to recognition, proving that unfortunately hard work doesn’t always bring success but it makes it all the sweeter when it happens.

Excerpt

It seemed like Brave Girls were destined to go the way of many a K-pop group, falling into obscurity and quietly disbanding. When they made their debut back in 2011, they made a promising start, scoring a Top 20 hit on the Gaon Digital Chart with ‘Do You Know’ and racking up more than 650,000 downloads for each of their next two title tracks. But, as life in the fickle music industry often goes, the bubble burst fairly early on and the girl group were beset with obstacles and issues that saw them quickly descend from that early high.

Rhian Daly
June 24, 2021
https://www.nme.com/features/music-features/brave-girls-proof-k-pop-success-fickle-hard-work-good-timing-exid-hani-fancam-2977323
Brave Girls are proof that K-pop success can be fickle, but hard work – and good timing – pays off