On August 14th, Brave Girls attended a ceremony where they officially became honorary ambassadors for Korea Tourism. It had been earlier announced on August 11th that they would taking up the campaign.
‘Brave Girls (under Brave Entertainment, hereafter referred to as B-Girls)’ stepped forward as honorary ambassadors for Korea tourism.
The Ministry of Culture, Sports and Tourism (Minister Hwang Hee) and the Korea Tourism Organization (President Ahn Young-bae) announced that they had completed producing five promotional videos targeting overseas to attract Hallyu tourists by using B-Girls as a promotional advertisement model in 2021.
B-Girls, who has been dominating the music industry as an icon of reversal with songs such as ‘Rollin” and ‘We Ride’ after years of unknown celebrity life, is also writing a new story of success in the summer season. They emerged as a K-pop star loved not only in Korea but also by fans around the world.
Focusing on the Southeast Asian MZ (Millennial) generation, who are highly interested in Hallyu, the concept of this advertising campaign is “Level Up Your Rhythm of Korea”, which uses a video game feel. It features strategic videos that promote local tourism as much as possible with a total of five themes (Speed, Limit, Selfie, Time-Slip, and Style), and are set to attract attention.Reporter So- Jeong Park